Kenyan Media Urged to Step Up Efforts Against Gender-Based Violence in Sports

Kenyan Media Urged to Step Up Efforts Against Gender-Based Violence in Sports Image source: Hand out

Kenyan Media Urged to Step Up Efforts Against Gender-Based Violence in Sports

Abigael Wafula 15:35 - 29.05.2025

Kenyan media have been urged to take a more active role in addressing gender-based violence within the sports sector through responsible and impactful reporting.

The Kenyan media has been called upon to take a leading role in tackling gender-based violence, a growing concern within the sporting community.

Speaking during the SJAK Kip Keino Classic Media Workshop in Nairobi, Diana Watila noted that GVB is a monster that has found its way into the lives of sportspeople and should be fought with the seriousness it deserves.

Watila, the C.E.O. Gender Protection and Implementation Committee, State Department for Sports, urged the media to intensify the fight in shaping the public opinion and perception on matters GVB.

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Watila, a career advocate with vast experience in legal and advocacy fields focusing on gender and human rights, added that the media needs to be very objective in their GBV coverage to safeguard policies and their reporting coverage on GBV.

"From the fallen Agnes Tirop of Kenya to Rebecca Cheptegei of Uganda, GBV is no respecter of person, creed, race, or culture," Watila noted.

"GBV cuts across all genders, but it affects more women than men. This is because of culture, stigma, inadequate distribution of resources and the power struggle.

"The first priority when responding to GVB issues is to focus on the needs of the victims, ensure they are properly protected. Prevention plays a central role in efforts to eradicate the root cause of the issue at hand.

“Provide accessible information about what the GVB issue is all about, its different forms, possible remedies and the existing support measures.”

Barnaba Korir: Spotlight on Media’s Broader Impact

Barnaba Korir
Barnaba Korir and Diana Watila. Image source: Hand out

Speaking at the same time, Kip Keino Classic Meet Director, Barnaba Korir, highlighted the success of the Continental Tour Gold Series, praising the scribes for contributing to the growth and development of the global showdown.

“Through your immense coverage, we have had sponsors and partners who have propelled this contest to the next level," Korir stated.

“Truth be said, this Meet is currently the best in the world, starting with our well-organised media centre that is helping scribes to relay live feeds to the rest of the world.”

Barnaba Korir added that the Ulinzi Sports Complex venue is due to be ratified by the global athletics body anytime between now and Saturday.

Elsewhere, the scribes also shared their personal experiences and relationships with athletes and officials, with some turning out bitter while others resulting in blessings in disguise.

The interactive session was conducted by the immediate former Sports Journalists Association of Kenya (SJAK) President Chris Mbaisi.

In conclusion, current SJAK president James Waindi thanked the organisers of the workshop for the noble seminar. Waindi also called on the media to embrace investigative journalism more so on matters dipping and governance.

The workshop is one of the many pre-event activities held in the run-up to the sixth edition of the Kip Keino Classic Continental Tour, which will be held at the Ulinzi Sports Complex after being moved from Nyayo Stadium on Saturday, May 31.

This year’s edition has already attracted top talents including Africa’s fastest man, Ferdinand Omanyala, South African youngster Bayanda Walaza, the 2016 Olympic javelin champion Thomas Rohler from Germany, and two-time world and Olympic champion Anderson Peters from Grenada, among others.

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