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Noah Lyles declines a new track league offer, sparking debate over athlete value, marketing, and the sport’s future.
World and Olympic champion Noah Lyles has ignited a firestorm of reaction across the track and field world after publicly turning down an offer to join Michael Johnson’s ambitious Grand Slam Track league.
Lyles had emphasized the decision was not strictly about money but the sprinter’s comments regarding the league’s marketing reach and visibility have left fans divided.
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The reigning Olympic 100m gold medalist revealed he had engaged in early conversations with Johnson about participating in the new league, but ultimately declined.
Speaking with former NFL MVP Cam Newton, Lyles explained, “When he came to me and asked me to be a part of it, he gave me a number. And we said that number is not a fraction of what my worth is right now.”
Marketing Over Money
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Lyles made it clear that the issue was never just the dollar amount, but rather the lack of a compelling promotional vision.
The sprinter said he was open to joining even if the financials were are ideal—provided the league could elevate his brand and the sport's reach.
“At the time, he could not give me enough reason in my head to believe that I was going to market-wise get enough value from it,” Lyles said.
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He punctuated his point by asking Newton, “Have you ever heard of Grand Slam Track?” When Newton responded with a no, Lyles declared, “That proves my point.”
Backlash Brews Among Fans
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The comments have stirred controversy on social media, with fans questioning whether Lyles is letting his ego overshadow the greater good of the sport.
Some accused him of thinking too highly of his influence, while others likened the situation to tensions seen with other outspoken athletes like Sha’Carri Richardson.
Despite the criticism, Lyles has stood by his belief that storytelling and visibility are critical to track and field’s future. He pointed to the success of the Netflix docuseries Sprint, which featured him prominently, as a prime example.
“After that came out, I was more popular than I have ever been,” Lyles said, recounting how fans now recognize him outside the traditional sprinting audience. For him, it proved that track and field can compete for mainstream attention—if marketed correctly.
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Still, even supporters of the sprinter voiced their disappointment, arguing he could have joined the league to help build that very platform he wants.
“Instead of demanding perfect promotion, he could have helped create it,” one fan commented on X, formerly Twitter.
Interestingly, Lyles hasn’t completely closed the door on the Grand Slam Track league.
He hinted that should the league significantly improve its visibility and infrastructure by 2026, he might reconsider. Until then, his stance remains firm.
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