KBC secures FTA and radio rights for the FKF Premier League, promising significant financial support and increased coverage for Kenyan football.
The national broadcaster KBC has announced its acquisition of free-to-air (FTA) rights for the FKF Premier League, along with audio rights for its 13 radio stations.
This development was unveiled at an event held at Talanta Plaza, where KBC Managing Director Samuel Maina expressed the broadcaster's commitment to bringing top-notch sporting action, both local and international, closer to its audience through various media platforms.
09:07 - 30.11.2023
Omollo has reminisced back to the days when SuperSport used to broadcast the league, claiming it would help him analyse games in his days coaching several clubs.
As part of their groundbreaking agreement, KBC will be investing a substantial sum of Ksh. 240 million per year into the league.
This financial boost is set to have a profound impact on FKF Premier League teams, as they will now receive more generous monthly grants.
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Although every FKF PL club is guaranteed part of the Ksh 148 million a year deal by the broadcaster, the two Kenyan giant clubs are each set to earn more millions in a separate deal.
The injection of these funds is expected to usher in a new era of growth and prosperity for Kenyan football.
This remarkable partnership between KBC and the Football Kenya Federation (FKF) signifies a substantial commitment to the development of football in the country.
FKF President Nick Mwendwa shed light on the specifics of the deal, stating, "Azam is our pay TV partner. The contract we signed with them allowed us to have Free to Air partners. The deal we have signed with KBC is worth 750,000 USD for Free to Air and 500,000 USD for Radio. The deal will give Kenyan clubs KES. 10 Million per year each."
11:00 - 31.08.2023
The East African broadcast satellite company will cover FKFPL matches over the next seven years.
The infusion of such a substantial financial package into the league is expected to have a ripple effect throughout the Kenyan football landscape.
Not only will it bolster the financial stability of the clubs but also serve as an incentive for nurturing local talent and encouraging the growth of the sport at the grassroots level.
The increased funding will provide clubs with the means to improve infrastructure, develop youth academies, and attract top talent to the league.
09:34 - 02.09.2023
The Tanzanian broadcaster is not keen to share the rights with other partners while it’s desire to beam matches at night faces hurdles
This landmark deal between KBC and FKF is set to complement the existing broadcasting arrangements in Kenyan football.
Azam TV, a Tanzanian broadcaster, recently signed a seven-year deal with FKF worth over KES 145 million.
13:00 - 30.11.2023
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With the addition of KBC's free-to-air coverage, football enthusiasts across Kenya will have even greater access to live matches, highlights, and in-depth analysis of the FKF Premier League.
Kenyan football has long been a source of national pride and passion, and this infusion of funds and expanded coverage is poised to take it to the next level.
Fans can now look forward to more exciting matches, improved facilities, and a brighter future for football in Kenya.