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The millions Liverpool will pocket for winning the 2024/2025 EPL title, with the club now a point away from winning their first crown since 2020.
The finishing line of the 2024/25 Premier League season is finally in sight—and while the title race has all but been decided, with Liverpool set to crowned kings of England for a record-equalling 20th time, the money game is still very much in play across the league.
While fans revel in the drama of European qualification and relegation scraps, there’s another high-stakes subplot running in parallel—the race for merit payments.
These financial rewards are the Premier League's way of turning every single position in the final standings into serious business.
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What are merit payments?
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Each season, Premier League clubs pocket income from three main sources:
Equal share payments - a flat amount handed to every club (around 95 million pounds as was the case last season).
Facility Fees – paid out per live UK TV appearance (about £900,000 per match).
Merit Payments – bonuses based on final league position. The higher a club finishes, the bigger the slice of the pie.
Based on last season’s numbers, each spot on the table was worth around £2.82 million in merit payments. That means the title itself carries a premium of nearly £54 million more than finishing rock-bottom.
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Liverpool’s payday for lifting the trophy
With Liverpool finishing top, they’ll receive the full merit payment of £56.4 million, mirroring what Manchester City earned last season.
When added to the base central distributions and their hefty number of televised games, the Reds could be looking at a total payout north of £175 million.
It’s a monster sum that reflects more than just silverware—it’s a reward for consistent brilliance across 38 grueling rounds.
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Every place still matters: Why mid-table and relegation battles have value
Though Liverpool can relax with the trophy in hand, most of the league still has something tangible to play for. The race for Champions League spots will bring clubs a financial windfall from UEFA, but even finishing eighth instead of twelfth could mean a difference of more than £11 million in merit payments alone.
In fact, finishing eighth last season was worth £36.7 million, a figure clubs like Fulham, Brighton, and Crystal Palace have in their sights.
Take Nottingham Forest, for instance. After beating Spurs recently, they’re eyeing a top-seven finish—an outcome that could boost their Premier League merit income by up to £30 million compared to last season.
As Professor Rob Wilson of the University Campus of Football Business notes as quoted on The Athletic:
“The smaller the organisation, the more important those merit payments will be… An additional 10 per cent in their revenue budget due to their finishing position is material.”
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How much Tottenham and Manchester United will make
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On the flip side, fallen giants are facing equally significant financial hits. Spurs, who finished fifth last year and received £45.1 million in merit pay, could tumble to 13th or lower.
That would wipe off close to £12 million from their balance sheet—at a time when Postecoglou’s rebuild requires every penny.
Manchester United’s case is even starker. They finished eighth last season and earned £26.7 million in merit pay. Should they slide to 17th—currently held by West Ham—that number could fall to just £12 million.
Wilson adds, “A £25m drop in income is not ideal—even for a club that turns over £650 million—because all of their financial planning is based on that bigger number.”
At the bottom, where survival dreams have been dashed, the fight is now over pay scale. Ipswich Town have joined Southampton and Leicester City in heading back to the Championship—but even beating Leicester to 18th could earn them an extra £3 million.
That’s not pocket change when you consider Ipswich’s annual turnover last season was a third of what they’ll now get from the Premier League.
The glamour of the title and the allure of Europe may grab headlines, but the real bottom line is this—every league position pays, and in some cases, it pays big.
Whether it’s a club chasing continental dreams or simply aiming to edge out a rival by a single spot, the Premier League’s merit payment system ensures that May 25 won’t just mark the end of a football season—it will also settle a financial one.
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