KBC is set to begin broadcasting FKF Premier League matches ending a two-month wait among fans across the country.
After two months of anxious waiting football fans across Kenya can finally rejoice as the Kenya Broadcasting Corporation (KBC) is set to commence the live broadcast of the FKF Premier League matches this weekend.
This development marks the end of a long wait that began when KBC acquired a monumental seven-year free-to-air broadcasting deal with the Football Kenya Federation (FKF) on November 30,2023.
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The deal was initially met with a mysterious two-month delay leaving fans in a state of eager anticipation.
Speculation was rife in the streets, with many pointing fingers at Azam TV's displeasure over the deal considering their prior pay-TV agreement with FKF.
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However, the clouds of uncertainty have cleared as FKF confirmed that KBC will air two matches this coming Saturday.
" KBC to air two matches this Saturday; Sofapaka vs KCB and Tusker FC vs Bidco United this Saturday at Machakos Stadium," reads the statement.
The financial details of the KBC-FKF partnership revealed a lucrative arrangement for Kenyan football.
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FKF is set to receive Ksh 114,937,500 for TV rights and an additional Ksh 76,625,000 for radio rights.
These figures are projected to increase annually by Sh.15,325,000 over the course of the seven-year deal.
During the unveiling ceremony, the FKF boss highlighted the significant benefits that the deal would bring to the teams and the league as a whole.
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Each team in the league will receive an annual sum of Sh.10 million, with an additional Sh.5 million awarded to the league winner.
Furthermore, a sum of Sh.11 million will be distributed based on the teams' standings in the league.
The KBC's entry into the football broadcasting arena complements the existing arrangement with Tanzanian broadcaster Azam TV, who had previously secured a seven-year deal with FKF for over Sh145 million.
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The addition of KBC's free-to-air coverage is a game-changer, providing football enthusiasts across the country with unprecedented access to live matches, in-depth analyses, and highlight reels of the FKF Premier League.