Broke Nzoia Sugar turn to fans for financial assistance

© Nzoia Sugar FC.

FOOTBALL Broke Nzoia Sugar turn to fans for financial assistance

Joel Omotto 13:36 - 20.11.2023

Nzoia Sugar FC have been forced into a fundraiser to keep the club a float as financial challenges threaten to derail their campaign

Football Kenya Federation Premier League (FKFPL) side Nzoia Sugar FC have been forced into a fundraiser to help cushion the club from financial problems.

The Bungoma-based side has been struggling on and off the pitch with financial challenges threatening to derail their season after a brilliant 2022-23 season that saw them challenge Gor Mahia and Tusker FC for the league title before finishing in an impressive fourth position.

Nzoia Sugar company, who own the club, having been struggling to keep the team afloat owing to the challenges experienced by sugar millers across the country and has now decided to seek financial support from those that love and follow the team.

“Dear fans, we hope this message finds you well. We kindly invite you to join us on 1/12/2023 starting from 10am at Bungoma Members club to a fundraising event in support of Nzoia Sugar FC,” the club said via a message to their fans on social media.

Nzoia Sugar FC have had a tough start to the season, having won just two of their 11 games, which has left them in 16th position with nine points, just two more than bottom-placed Sofapaka.

Godfrey ‘Solo’ Oduor’s men had gone eight games without a win since beating Ulinzi Stars in the league opener on August 26 before edging Kariobangi Sharks 1-0 on November 4 but were back on the losing end in their next match against Shabana FC, suffering a 2-1 deafeat, seven days later.

Financial challenges contributed to the mass exodus of the players who led Nzoia to their fourth-place finish last season with 20 ditching the Sugar Millers, including head coach Salim Babu, who opted for an assistant coach’s position at Kenya Police instead.

The club signed 12 new players and also roped in coach Oduor but they have failed to replicate the good run of last season so far.

Nzoia's predicament brings to the fore the wider problem facing Kenyan football clubs. Many sides are struggling to stay a float with little or no returns coming from the game and with many teams lacking sponsors, paying salaries and honouring matches has become a challenge. 

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