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Sha’Carri Richardson has shared the inspiration behind her new bold and unapologetic business venture which she is counting on to boost her bank balance.
American sprint queen Sha’Carri Richardson has revealed some of the inspiration behind her recently-launched merchandise which has now gone on sale.
Richardson and Olympics gymnast Jordan Chiles were added to Nike’s empowering ‘So Win’ collection in February, as part of an initiative to lift female athletes, and the sprinter has been marketing her collection of t-shirts.
Sha’Carri Richardson’s ‘So Win’ t-shirts are now available online in various sizes, retailing at $45 each, and in an effort to push them off the shelves, the world 100m champion has been explaining to fans what her collection is all about.
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“The SR Brand is a movement. Bold, unapologetic, and rooted in self-expression, each shirt channels Sha’Carri’s fierce energy and fearless spirit,” Richardson wrote on Instagram.
“Designed for those who walk with confidence and dare to be different, SR blends streetwear vibes with affirmations that inspire. From powerful quotes to electric visuals, every tee is a wearable reminder to own your lane, run your race, and never dim your light. This isn’t just merch—it’s motivation in motion,” she further said.
The t-shirts come in different colours with black, white and green being the most visible and they have an image of the sprinter’s iconic long nails as well as some of her favourite phrases like “I am not back, I am better.”
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It is another business move for Richardson who has been using her big brand to make money off the track and will hope that the partnership with Nike yields the desired results.
Richardson was signed by Nike in 2019, when she was just bursting onto the scene, and she has gone on to become not just one of the top sprinters in the world, but also a popular figure that brands are scrambling to be associated with.
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