Mwendwa engages FKF Premier League clubs in productive sponsorship talks ahead of new season


FOOTBALL Mwendwa engages FKF Premier League clubs in productive sponsorship talks ahead of new season

Festus Chuma 16:18 - 25.08.2023

Kenyan football gears up for exciting 2023/24 season, with strategic planning, broadcast deals, and high-energy opening day clashes.

FKF President Nick Mwendwa convened a crucial meeting with the Chairmen and Chief Executive Officers of Football Kenya Federation Premier League clubs on Friday, August 26, in Nairobi.

The purpose of this engagement was to align perspectives and strategize for the smooth commencement of the new season, slated to kick off on Saturday, August 26, 2023.

This pivotal session saw Mwendwa outline a comprehensive overview of the impending season, covering a range of essential topics ranging from fixture scheduling and referee assignments to venue selections, club licensing, and most notably, the issue of sponsorship.

With the success of any league hinting at meticulous organization and collaboration, Mwendwa's proactive approach aimed to ensure that every aspect was addressed for an impeccable season ahead.

"Meeting with the clubs is a standard procedure we do ahead of every season, and today we discussed matters related to the organization of the league, including fixtures, officiating, venues, club licenses, and sponsorship, among others," elucidated FKF President.

The Sports Ministry and FKF have been working hand in hand to ensure that Kenyan football is back on TV.

Sports CS Ababu Namwamba has been resolute in emphasizing that the upcoming 2023-24 season, set to commence in August, will indeed be broadcast on television.

 This strategic move is anticipated to yield significant financial benefits for football clubs, stemming from lucrative broadcast partnerships and coveted title sponsorships.

Namwamba reiterated this commitment during his recent address within the parliamentary session, where he responded to queries posed by Dagoretti South MP John Kiarie regarding Tanzanian broadcaster Azam TV securing the rights to broadcast the local league.

“Allow me not to go into those details because it has not been officially made public and there are a number of partners involved but I can confirm to this House that KBC is right at the heart of this programme and we believe that KBC must be afforded its opportunity to build its capacity to become a serious broadcaster,” Ababu said.

“We are slowly assisting KBC to build its muscle because it is going to be part of a package that includes two major things. One, a sponsorship package that will see money going straight to clubs and two, a live broadcast package. Very soon the details will be made public,” he added.

As the curtain rises on the 2023/24 season, fans can expect a thrilling lineup of eight matches on the opening day. 

The anticipation is palpable as defending champions, Gor Mahia, brace themselves to launch their title defense against Sofapaka at the iconic Kasarani Stadium. 

In another equally captivating clash, last season's runners-up, Tusker, are set to take on Bandari  in an away fixture. 

The encounter is poised to be a test of Tusker's mettle and an opportunity for Bandari FC to establish their dominance right from the start.