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KAK
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Dunfermline's marketing strategy has been boosted and here is why Victor Wanyama has played a crucial role.
Dunfermline marketing manager Chris Addison has revealed the off field impact Victor Wanyama has had on the team since signing in March.
Most notably, Dunfermline' club shop sold out of adult replica shirts after a rush of orders to have 'Wanyama 44' printed on the back.
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According to Addison as reported by BBC, that has aided the commercial aspect of the club, keeping them afloat in their business after Wanyama's jersey became subject of extensive demand globally.
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13:30 - 24.05.2025
Mashemeji Derby Venue Change Leaves Gor Mahia and AFC Leopards Fans in Dilemma After Early Ticket Purchase
Gor Mahia and AFC Leopards who had bought Mashemeji Derby tickets early are left with tough choices after the match was moved from Nairobi to Homa Bay.
"Victor came in the door and that was it. As soon as his squad number was confirmed, we saw the orders come in from the UK, his native Kenya, further afield. All over the world," Addison said.
Wanyama's pull is evident outside the Pars' East End Park stadium, where fans wait with Celtic photographs and shirts to be signed.
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08:00 - 24.05.2025
Government Hints At Adding Recently Renovated Stadium to 2027 AFCON Line Up
The Government has given the biggest hint that another stadium could be included to host the 2027 AFCON.
The former Harambee Stars captain turns 34 next month but would be happy to re-sign - although that decision is likely to be influenced by whether or not the club can agree a deal to retain Neil Lennon's services, with negotiations currently ongoing.
Lennon was the reason why Victor Wanyama opted to join Dunfermline since the duo knows each other well since their days at Celtic.
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12:00 - 24.05.2025
Rising Stars Forward Seals Dream US Move After U20 AFCON Heroics
The left-footed winger has landed a major deal in America that has the potential of shaping his football and academic career in a great way.
The Northern Irishman, 53, was also parachuted into Dunfermline in March, replacing Michael Tidser.
Knowing that Wanyama was a free agent, he decided the midfielder was just the kind of character his squad needed.
"He made me get to the next level of football," said Wanyama, explaining why he holds Lennon in such high regard. He knows me very well, so it is easy when someone like Neil calls. He's passionate and he's a winner," Wanyama said.
Wanyama is contemplating whether to return to the national team gold after holding discussion with Harambee Stars coach Benni McCarthy.
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