Shelly-Ann Fraser-Pryce: Why Jamaican Sprint Queen Loves Strikingly Colorful Wigs

Shelly-Ann Fraser-Pryce's love for colourful hair has seen her invest in a haircare line. Photos: Imago

Shelly-Ann Fraser-Pryce: Why Jamaican Sprint Queen Loves Strikingly Colorful Wigs

Joel Omotto 15:00 - 23.04.2025

Jamaican sprint queen Shelly-Ann Fraser-Pryce is known to blend her great speed on track with some stunning hairstyles but what is the inspiration behind the strikingly colorful wigs?

Jamaican sprint legend Shelly-Ann Fraser-Pryce made her long-awaited return to track in triumphant fashion after quashing retirement rumours this month.

Fraser-Pryce stormed to victory in the 100m last weekend to win the Velocity Fest 17 in Kingston in 10.94 seconds (+3.1m/s), the fastest time of the evening, in what was her 300th race.

The 38-year-old’s return has got fans excited over the possibility of an epic battle with track rivals like Shericka Jackson, Julien Alfred and Sha’Carri Richardson as well as Elaine Thompson-Herah.

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While Fraser-Pryce will look to stop rivals with her pace, there is one thing about her that will surely not go unnoticed and that is her colorful hair.

For nearly 15 years now, the three-time Olympics champion has worn strikingly colorful wigs at her track meets and this will continue in 2025, which is set to be her final year on track.

Fraser-Pryce has been bold with her hair over the years, wearing pink, green, blue, yellow and red wigs at different intervals with her hairstyles exciting fans just like her speed.

Why does ‘Mommy Rocket’ love strikingly colorful wigs?

Shelly-Ann Fraser-Pryce expresses herself through colorful hair. Photo: Imago

But why does the Jamaican sprint queen love such colorful hairstyles?

The mother of one says hair is her best opportunity to express herself and uses the different styles to gain an advantage over her track rivals as it gives her the glow and confidence to succeed.

"It's about expressing yourself and being comfortable with who you are - showing up for work in your best outfit and giving yourself the advantage to perform at your best," Fraser-Pryce told The Mirror in 2023.

"It's like my wigs are a superpower, and I can go into character, and it's almost like you feel invincible,” added the sprinter who describes it as a ‘superpower’ that she picked from her mother while growing up.

"It makes me feel good to be able to express myself in that way because, as athletes, we are all unique, and there are different ways we want to celebrate who we are," she said.

Fraser-Pryce’s love for hair has seen her put her money where her mouth is as she has a salon in Kingston while she recently launched a new haircare line called AFIMI, an all-natural plant-based line of hair products, including conditioner, shampoo, hair serum, styling cream and scalp balm.

After getting another glimpse of her colorful hair in her fast race since July 2024, Fraser-Pryce’s fans will hope that she is fit and healthy to continue serving more ‘hair drip’ for the rest of the season.