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Rashford is a wanted man as Juventus shockingly target him over others, hoping to revive their fortunes amid fierce competition.
Juventus have made Marcus Rashford their top summer transfer target in a move that has stunned fans across Europe.
Despite fierce competition from Barcelona and Bayern Munich, the Italian giants are reportedly accelerating plans to prise the England international away from Old Trafford.
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While Rashford’s form has been inconsistent over the past year, there are three surprising factors driving Juventus’ determination to beat their rivals to his signature.
3. A Desperate Need for Star Power to Reignite Juve’s Identity
One of the most shocking reasons Juventus are pushing so hard for Rashford is their urgent need to restore the glamour and brand identity that has faded in recent years.
After a turbulent period marked by managerial upheaval, financial strain, and lacklustre performances in Serie A and Europe, Juve’s hierarchy believes that signing a world-famous English international will instantly inject star quality into their project.
Rashford’s global profile—amplified by his activism, endorsements, and Premier League pedigree—has made him a marketing dream.
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According to sources close to the club, Juventus executives think Rashford can help them reconnect with sponsors, regain international attention, and inspire a squad that has looked rudderless since Cristiano Ronaldo’s departure.
It is a remarkable gamble considering Rashford’s inconsistent scoring record, but Juve see him as a talisman to rebuild their image.
2. An Unforeseen Failure to Land Other Priority Targets
Another reason for Juventus’ urgent pursuit of Rashford lies in a string of failed transfer pursuits that have left the Turin club scrambling for alternatives.
Juve were heavily linked to Manchester United’s Jadon Sancho earlier this summer, but the winger’s mammoth salary demands forced negotiations to collapse.
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At the same time, Federico Chiesa’s future remains uncertain amid interest from Premier League clubs, and primary striker targets such as Alvaro Morata and Domenico Berardi have slipped out of reach. With their shortlist shrinking and pressure mounting on sporting director Cristiano Giuntoli to deliver a marquee signing, Rashford has emerged as an unexpected solution.
Sources say Juventus are aware that the 27-year-old’s wages will be even higher than Sancho’s but believe United’s willingness to subsidise part of the salary could help broker a deal. This last-minute pivot underscores Juve’s desperation to make a statement in the market before rivals like Barcelona swoop in with a loan offer.
1. A Bold Bet on Rashford’s Late-Season Revival at Aston Villa
Perhaps the most surprising factor of all is Juventus’ conviction that Rashford’s loan spell at Aston Villa last season proves he is ready to rediscover his best form.
While he only netted twice in ten Premier League appearances, scouts were impressed by his sharpness, improved fitness, and renewed desire to attack defenders. Juve believe this mini-resurgence shows Rashford is not the spent force some critics claim.
In particular, manager Igor Tudor is convinced that with the right tactical setup, Rashford can thrive as a dynamic second striker or wide forward alongside Dusan Vlahovic. This faith in a player whose performances have often polarized opinion reflects Juventus’ willingness to take risks in pursuit of a top-tier attacking option.
Whether it is a calculated gamble or a reckless splurge remains to be seen, but it is clear that Juve are determined to outmaneuver Barcelona—who, under Hansi Flick, have also stepped up efforts to sign Rashford after failing to land Nico Williams.
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