FKF Boss Explains Reason For Low CHAN 2024 Marketing, Clarifies Ticket Prices in Kenya

FKF President Hussein Mohammed. Photo. File

FKF Boss Explains Reason For Low CHAN 2024 Marketing, Clarifies Ticket Prices in Kenya

Mark Kinyanjui 15:30 - 17.07.2025

FKF President Hussein Mohammed has revealed how much tickets for the upcoming CHAN 2024 tournament will cost for fans in Kenya.

Football Kenya Federation (FKF) President Hussein Mohammed  has addressed growing concerns over the slow rollout of marketing and promotional efforts for the upcoming 2024 African Nations Championship (CHAN), shedding light on the challenges faced and what fans can expect moving forward.

Kenya will be co-hosting the tournament, which will take place in August this year, alongside Uganda and Tanzania for the first time in the region’s history, before hosting the Africa Cup of Nations (AFCON) in 2027.

The tournament was initially supposed to be held in February, but the Confederation of African Football (CAF) postponed it to August.

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Why There Have Been Marketing Delays

FKF Boss Explains Reason For Low CHAN 2024 Marketing, Clarifies Ticket Prices in Kenya
FKF President Hussein Mohammed has clarified stance on Benni McCarthy's Harambee Stars selection for CHAN 2024.

According to the FKF boss, the delayed publicity stemmed from the complexity of organising a multinational event under the authority of CAF.

“If you look at the property itself—which is CHAN—all the rights are controlled and owned by CAF. It’s a CAF event, a CAF product,” he explained to Citizen TV on Wednesday. “There are certain protocols and processes we must follow before promoting, advertising, or releasing any communication.”

He admitted that those procedures took longer than expected to finalize across the three host countries—Kenya, Uganda, and Tanzania.

“There may have been delays in getting approvals in place,” he acknowledged. “Hosting this event among three countries presented unique challenges, which likely contributed to the late rollout of marketing campaigns.”

However, the federation is now confident that things are on track.

“The three countries are now aligned with CAF on all pending issues. You’ll start seeing billboards and communication plans rolling out very soon. We may not have done it earlier, but now it’s moving with speed.”

Why Kenya is 100 Percent Ready to Host the Tournament

Over the past eight months, Kenya has mobilized a multi-agency effort to ensure seamless hosting of the event. The FKF president listed key departments involved, Internal Security, Ministry of Foreign Affairs, Department of Immigration, Kenya Tourism Board, Ministry of Sports as well as Volunteers and security teams, including GSU and regular police

“We’ve had multiple training programs—ongoing even now—for police, stewards, and volunteers,” he said. “We’ve ensured the airport is fully prepared, and visa requirements have been waived for African guests.”

Kenya’s hospitality sector is also ready to meet the challenge.

“We are blessed with an abundance of five-star hotels and quality accommodation. Our infrastructure will support this event flawlessly—it’s one of the biggest advantages we have in the region.”

Ticket Prices for Match Going Fans in Kenya

In terms of ticket pricing, the FKF chief confirmed that there will be three paid tiers:

KSh 200 for general admission

KSh 500 for the middle terrace

KSh 1,000 for premium seats

“This pricing hits the sweet spot. It could’ve been much higher, but we’ve found a point that meets public expectations,” he said. Final harmonization of pricing across Uganda, Kenya, and Tanzania is expected within days.

There will also be a category for invited guests and dignitaries attending from across the world.

With excitement building, the FKF President urged Kenyans to fill stadiums and create a festival atmosphere.

“Kenyans love football. Just look at the Kenya vs. Gabon match—fan turnout was more than double what we expected,” he said. 

“Let’s support not just Harambee Stars, but all African teams. Let’s give the continent a show it’s never seen before.”