Ferdinand Omanyala shares tips on how to grow brands on social media

ATHLETICS Ferdinand Omanyala shares tips on how to grow brands on social media

Abigael Wafula 13:07 - 24.11.2023

Ferdinand Omanyala has shared wise words of counsel on how to be likeable and build their brands as sportspeople.

Africa’s fastest man Ferdinand Omanyala is one of the most easy-going athletes in Kenya and he has shared tips to upcoming athletes on how to maintain a good relationship with the public.

Omanyala added that social media is a great way to build a brand but it all starts with their interactions on the ground. 

“Social media is a good way to brand yourself but also make yourself likeable to people. If someone asks for your photo or autograph don’t push them away, smile with them and sign the autographs.

"That’s one thing that most upcoming athletes look and say that I have inspired them a lot about,” Omanyala said during the NOC-K Athletes Forum.

The Commonwealth Games champion added that after the races, he tends to interact with fans and that’s how he brands himself.

Omanyala explained that during events, he just gets tired from interacting with fans and not even the race itself.

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“Always take a moment, after races I’m always very tired not because of the running but because of the time I spend with the fans…my races take nine or 10 seconds. It’s how I brand myself,” Omanyala said.

He added that as a sportsperson, it is essential to know how to interact with people despite it not being an easy thing.

“I know it’s difficult but just try…you are a sports person and you have no choice but to love the cameras.

"I know of athletes who don’t like the cameras…you should normalize doing interviews because the media will build your brand,” he said.

The 27-year-old also noted that athletes putting their stories out there will make people get involved with them and help them.

He explained that interacting with people has helped him grow his social media following and he has the numbers.

“Lastly, just be yourself…don’t try to be like other people. I want to be Ferdinand Omayala, I want to create a name for myself,” he said.