Here is everything you need to know about Sydney McLaughlin-Levrone's sponsorship deal with New Balance.
Olympic 400m hurdles champion Sydney McLaughlin-Levrone has had an outstanding career so far despite being only 25.
The American set a world record time of 50.37 seconds at the 2024 Paris Olympics, breaking her own old world record of 50.65 seconds.
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She is the first track athlete to break four world records in the same event; setting four world records during 13 months, and was the first woman to break the 52-second (June 2021) and 51-second (July 2022) barriers in the 400 m hurdles.
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All these achievements prompted investors and sponsor to seek for partnerships with the track star, and New Balance was preferred.
Why McLaughlin signed with New Balance
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Before the financial benefits about partnership with New Balance were revealed, McLaughlin-Levrone opened up about why she opted to strike a deal with the company telling Essentially Sports.
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“New Balance has a long-standing history as an excellent running company and they are the perfect partner for me. I’m thrilled to join the Team New Balance family, a brand that not only shares the same values and principles that are important to me but also supports its athletes on and off the track.”
McLaughlin-Levrone reportedly signed a deal worth $1.5 million with New Balance yearly.
McLaughlin-Levrone has already made a name for herself as one of the best sprinters of all time in the 400-meter hurdles. Her earnings got a major boost after signing with Michael Johnson's Grand Slam Track event.
In Michael Johnson’s brainchild, the Grand Slam Track Series in Kingston, Sydney McLaughlin-Levrone won the long hurdles championship. She won the 400m, finishing the distance in 50.32 seconds, and it helped Sydney McLaughlin-Levrone earn $100,000 as a gold medalist.
While prize money from individual events like these adds to an athlete’s earnings, long-term financial success often comes from deals, endorsements, and sponsorships.
Record before New Balance Deal
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The American hurdler Sydney McLaughlin won the NCAA outdoor 400m hurdles title in 2018 and set a world junior record in the 400m indoors with a clocking time of 50.36.
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And if that wasn’t enough, in 2018 itself, Sydney’s performance of 52.75, the fastest time in the world, set the World Junior and NCAA records for the intermediate hurdles event.