Women’s Euro 2025: England Celebrate Title Defence but UEFA Counting Millions in Losses

As England celebrate a second straight title win, UEFA anticipates a substantial net loss of €20-€25 million ($23.4-$29.3 million) from Women's Euro 2025, primarily due to increased prize money.

As per Yahoo Sports the organization will distribute a record €41 million to the 16 participating national teams, a significant increase from €16 million in 2022 and €8 million in 2017.

Director of women's football Nadine Kessler explained, "We're investing more, even if we're not making any money with the Euros, because it's simply the right thing to do. We're improving enormously because we know how important prize money is for public awareness and promoting development.”

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Clubs releasing players for the tournament will also receive double the compensation of Euro 2022, totaling €9 million.

Kessler emphasized the importance of this investment, stating, "We do this because we know the symbolic meaning of prize money and because these mechanisms are the very symbol of solidarity. We want everyone who contributes to the success of the Euros to be rewarded.”

In comparison, the men's Euro 2024 allocated €331 million for prize money and club benefits, generating an estimated €2.41 billion in revenue.

England won the tournament for a second successive time following a 3-1 post-match penalties victory over Spain in the final on Sunday.

This was after a 1-1 draw in regulation and extra-time after Alessia Russo’s 57th minute goal for England had cancelled out Mariona Caldentey’s 25th minute header for world champions Spain.