GUINNESS MATCH DAY RAISES FAN ENERGY ACROSS FIVE FOOTBALL HUBS

Premier League supporters gathered for shared viewing sessions driven by football passion and Guinness identity.

The Premier League fixtures were Arsenal vs Burnley, Brighton vs Leeds United, Crystal Palace vs Brentford, and Liverpool vs Aston Villa.

Fans stayed locked in from kickoff to final whistle.

Why Guinness Created This Platform

Guinness developed this platform to build deeper ties with Nigerian football fans. The focus stays on shared energy, community, and an elevated viewing experience. The aim is to deliver Epic Football Viewing with Guinness, By Guinness, and For Nigerians. 

The rollout continues across major cities from November to December.

Consumer Engagement

Attendees received one free bottle of Guinness for every purchase of two bottles. Buying two bottles also qualified each buyer for an extra bottle and entry into the Predict and Win activity. Winners received branded Match Day jerseys, Guinness VIP cards, and Showmax vouchers. MCs kept engagement high through reward drops of branded merchandise.

Online consumers joined the Predict and Win activity through social media stories for a chance to win a 6-pack of Guinness cans.

Experience Across Venues

Fans left each venue with a strong match-viewing experience after taking part in the engagements and winning gift items. With the next Match Day approaching, the question is which cities will host the next Guinness Epic Match Day? Follow Guinness_Africa on socials to see if your location is next.