AS Roma surges by 2.3 million searches worldwide after Kim Kardashian flaunts retro jersey

Kim Kardashian was recently spotted wearing a retro Roma shirt while watching her daughter North West in Basketball action. 

Kardashian wore a Roma shirt from the 1997/1998 season, leaving many fans confused.

The photo which triggered reactions on social media has created a huge surge in interest of the Serie A club, a new analysis has revealed.

Kardashian was spotted walking alongside basketball player Tristan Thompson, who is rumoured to be her current love interest and has previously dated her sister Khloe.

A new analysis conducted by online casinos comparison service CasinoBonusCA.com, reveals that searches for ‘AS Roma’ exploded by 2,894% above the average volume in the last seven days after Kim’s outfit in Los Angeles this past week.

According to Google search data, this is an increase of an estimated 2.3m searches over two days before returning to normal levels.

 To put that into context, the typical search volume for AS Roma is 21,500 searches per day. 

This is an increase of around 2.3m searches over two days, according to Google search data.

Spotted alongside Tristan Thompson, the social media and TV star teamed the red-and-yellow kit with a pair of black cycling shorts and black YEEZY 700 running shoes.

The rare Diadora 1997/98 home kit was worn by footballing legends such as Francesco Totti, Cafu and Aldair. 

Roma’s official Twitter account shared the picture and captioned it with approval: " Mamma mia, Kim! " before their 2-1 loss to league leaders Napoli on Sunday.

It is not the first time Kim has worn a vintage football kit. On 28 December 2022, she wore a rare Paris Saint-Germain 2001/02 third kit, which was only worn by the team once. At the same time, searches for the Ligue 1 team soared by 708%.

And up till now it remains unclear which football team she supports or her the reason behind her love for retro football shirts.