KCB Bank Kenya has pledged substantial support for 2024 WRC Safari Rally.
KCB Bank Kenya has announced a hefty investment of KES 195 million to bolster the 2024 World Rally Championship (WRC) Safari Rally.
Set against the backdrop of Nakuru County, this year's championship promises exhilarating action from March 28 to 31, 2024.
The financial powerhouse solidified its role as the Official Financial Partner for the Championship, reaffirming its steadfast dedication to the growth and development of sports in East Africa.
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Mr. Paul Russo, KCB Group Chief Executive Officer, expressed the institution's pride in its enduring support for the region's motorsport narrative, dating back to 2003 when the bank first sponsored the Safari Rally.
Russo emphasized, "The history of motorsports in Kenya cannot be written without the mention of KCB. We are indebted to KCB for this support.”
The allocation of Ksh 100 million directly to the 2024 WRC Safari Rally event underlines KCB's unwavering commitment to the championship's success. Additionally, Ksh 95million will be directed towards supporting local drivers, branding efforts, and engaging with customers, further enriching the fan experience.
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Renewing its sponsorship to two esteemed Kenyan drivers, Karan Patel and Nikhil Sachania, KCB extends its support to the motorsport talents of the nation.
The investment underscores KCB's longstanding dedication to motorsport, with over KShs 2.5 billion spent in the past 21 years.
Reflecting on the impact of KCB's sponsorship, Russo remarked," It is exciting to see that our sponsorship has resulted in the growth of motorsport in the region, opening up the sport to hundreds of young talent.”
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