Tottering former Kenyan champions launch members recruitment in collaboration with local firm

Tottering former Kenyan champions launch members recruitment in collaboration with local firm

Festus Chuma 13:00 - 30.04.2024

The one-time KPL winners are navigating choppy waters in the league.

2009 Football Kenya Federation Premier League champions Sofapaka have teamed up with local company Dimba Plus to introduce a groundbreaking membership scheme aimed at enhancing fan engagement. 

The partnership was officially announced at the club offices by CEO Ronald Okoth on Monday.

The newly introduced membership system is designed to offer a range of benefits which will be disclosed in the upcoming weeks. 

"In our efforts to grow our fan membership, we are pleased to introduce this new initiative in partnership with Dimba Plus. More details on the membership benefits will follow," the club said in a statement.

Dimba Plus expressed enthusiasm about their collaboration with Sofapaka.

 "It's great to see the work that the Sofapaka team under Ronald Okoth is doing. We are grateful for the opportunity to build a membership platform that will assist with ticketing, merchandise, and other member privileges," said a representative from Dimba Plus.

The initiative marks one of the first major projects spearheaded by Okoth since his appointment as CEO earlier this month.

A former player with a storied career including a league title win with Gor Mahia in 2013, Okoth is leveraging his extensive experience in the football world to propel Sofapaka to new heights.

While specific benefits of the card are yet to be announced the club assured that the system would cover aspects such as ticketing and merchandise, among other perks.

Sofapaka becomes the second team in the FKF Premier League to launch such a membership initiative, following closely behind Nairobi City Stars, who introduced a similar card system two weeks prior. 

City Stars membership offers benefits like ticketing privileges, merchandise discounts, and loyalty rewards, with payments facilitated through Mpesa and compatibility across various club networks.

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