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When it comes to Noah Lyles, he gives his all to build his personal brand, something other athletes should learn from him.
Triple World champion Noah Lyles is not resting on his laurels in his offseason as he has made appearances in some of the biggest shows just to market his brand.
After his track-dominant exploits that ended at the Prefontaine Classic, the final Diamond League Meeting, the American has been up and about, attending major events and he still has a lot to do before resuming training.
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19:57 - 03.10.2023
ATHLETICS: Is there a German street named after Eliud Kipchoge?
After his win at the Berlin Marathon, news about a street in Berlin being named after him spread like bushfire but that information is false.
He started off at the Milan Fashion Week where he was modelling for Hugo Boss and being paid a huge chunk of money. He graced the runway alongside 18-year-old US Paralympic athlete Ezra Frech who did not also disappoint.
The 26-year-old then proceeded to the Desoto High School in Dallas to speak to youngsters who look up to him and he was able to mingle with them.
At the event, he got to share valuable lessons he has learnt through his career, enabling him to create rapport with the youngsters due to his vulnerability.
The American then announced that he would be attending the Football Night show in America and also the Sunday Night Football.
Again, he was able to market himself and that’s when he announced that he would be selling his cap at around Ksh 5000 per piece and people would definitely be looking forward to owning Lyles’ merchandise.
On the field of MetLife Stadium with 27 million watching NFL game due to pop star Taylor Swift attending, Lyles also made an impression, showcasing his World Championships medal to the millions of people in the stadium.
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20:40 - 03.10.2023
FOOTBALL Kenya Cabinet approves construction of new 60,000 stadium for AFCON
The facility is expected to be the 'Talanta Sports City' at Jamhuri, which was included under the bid among the new stadiums that will be constructed.
He is just getting started and yet he has managed to make a name for himself and the sport all together.
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