Why Manchester United Have Blocked Cristiano Ronaldo Jersey Personalization

Manchester United fans were recently stunned to learn that they can no longer personalize official jerseys with the name of club icon Cristiano Ronaldo.

The Portuguese forward, who enjoyed two impactful stints at Old Trafford (2003–2009 and 2021–2022), is regarded as one of the greatest players ever to don the famous red shirt.

Across 346 appearances, Ronaldo tallied 145 goals, 58 assists, and lifted eight major trophies with the Red Devils.

His legacy is etched in United folklore, yet fans hoping to celebrate his contributions on the back of a new shirt have been barred from doing so.

PAY ATTENTION: Stay updated with the Latest Sports News in Kenya from Pulse Sports

According to reports, this bizarre revelation came to light after lifelong fan Simon Lloyd tried to buy a Ronaldo shirt for his son at the official Manchester United store.

To his disbelief, staff told him that Ronaldo's name, along with two other club legends, David Beckham and Eric Cantona, could not be printed due to licensing restrictions.

The trio, all of whom famously wore the iconic number 7 shirt, are among the most beloved figures in Manchester United’s rich history.

Beckham defined a generation with his pinpoint passing and free kicks.

Cantona, with his swagger and brilliance, led United into a dominant era under Sir Alex Ferguson.

And Ronaldo, of course, evolved from a promising teenager into a global megastar at the Theatre of Dreams.

But now, fans looking to honour their favourite No.7s are being met with closed doors, as legal complexities surrounding image rights and personal branding appear to be at the heart of the issue.

While Manchester United have yet to offer a detailed explanation, it's likely that post-retirement licensing agreements, third-party image rights, and individual brand ownership play a role.

Ronaldo, Beckham, and Cantona each have distinct personal brands that may require separate agreements for commercial use, even by the club where they rose to superstardom.

The club has faced a wave of disappointment from fans, especially given the historic significance of the No.7 shirt.

Once worn by George Best and Bryan Robson, the number carries immense weight and fans see it as more than just a jersey number.

For now, supporters will have to settle for current stars or wait in hope that the club resolves the restrictions.

But the absence of Ronaldo, Beckham, and Cantona from jersey personalization options raises broader questions about the intersection of football heritage and commercial rights in the modern era.