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Sports betting in Kenya is getting more popular by the day as more and more sportsbooks see the Kenyan market as a potential gold mine. This is not surprising, as there are over 60 million active sports betting users in Kenya.
KPMG Africa estimates that Kenya’s sports betting market is now worth over $1.3 billion. This massive user base has brought a flurry of sports bookies to Kenya, with all of them covering every sport Kenyans care about. To get an edge over these bookies, Kenyan punters are using value bet finder services online. Many bettors also check local hot football tips before placing a stake, but the key is whether it actually works in Kenya.
It works, but not everywhere
What are those, you might ask? Well, these are websites that scrape the internet for bets being offered by different bookies, find the best ones on offer, and present the top value bets to the player. These value bets are the best bets to beat a bookie. A player then simply picks the best value by visiting the relevant bookie’s website and placing a bet.
A great feature, but not for Kenyans. You see, I have spoken to punters, and they say that whenever they have tried to use such value bet finders, they have come across some great values, but they can never place any bets because the bookie sites being scraped by these bet aggregators are mostly of United States or European origins. These bookies don’t offer their bets in Kenya, yet the value bet finders only show these bookies, rendering these bets useless for Kenyan punters.
I looked at some of the sites claiming to have the best value bets, such as oddalerts.com, oddscheck.com, bmbets.com, etc. The algorithms being used by these services are impressive. They crunch numbers at lightning speed and list great bets by searching for the same markets on multiple sites. However, I saw that they only offered bets from the big American bookies. Great on paper, but a player looking to place a bet in Lagos, Kenya, will see a message that “This service is not available in your region," or the links are simply dead. It’s like being given a key to a car that’s parked on another continent.
Tools designed for Kenyan sports fans
For a Kenyan player, it’s frustrating and disappointing, and it makes you wonder if these global platforms even know that the Kenyan market exists. It looks like there is a local company that has found this gap in the market and is looking to mend it.
TopBettingSite.ng is a local site that offers its own version of a value bets finder and an odds comparison tool. All the searched bets are from bookies that are actually available in Kenya. They have built this feature from the ground up by curating a list of Kenyan-based bookies to make sure that a Kenyan player only sees Kenyan bets.
The idea was right there, but they nailed the execution by fixing this core issue reported by Kenyan bettors for years. Their tools ignore the noise of prices from all around the world and focus solely on sportsbooks that Kenyans actually use every day.
Value bet tool
The features are easy to find and easy to use. Here is what I had to do: I visited the site topbettingsites.ng, and they have two tabs called Value bets and Compare Odds right on the homepage. I tried the Value bets features first, which lists all the top 1x2 value bets. It gives a lot of detail, such as the probability, overvalue percentage, and, of course, the odds. Next to every bet, there is a link to the site where the bet is being offered. I simply explored my options and clicked on the bookie’s link to place a bet. Super easy and straightforward.
Odds comparison tool
Then I moved on to the odds comparison tool. Here I was able to search for a team, date, and leagues, and then the best odds for each outcome, along with links to the source bookie’s site. I can confirm that all bookies shown were available in Kenya, so there were no dead links or annoying region-blocking messages. For players who want a Kenya-first comparison engine, it’s a clear contender for the best odds comparison site experience.
How does it all come together?
To understand the technology better, I spoke with the site's owner. He confirmed that there was a gap in the Kenyan betting market that he was able to notice, so he decided to fix it. He said, "Kenyan punters are sharp, but they were being fed information they couldn't use. It's pointless. We didn't try to reinvent the wheel; we just built a wheel that actually fits the car we're all driving here.”
I asked him what he sees next for the industry. "This is just the beginning," he explained. "The future is in building technology that speaks the local language, understands the local user, and solves their specific problems."
What topbettingsites.ng has done with building features geared towards the local audience is a sign that the Kenyan betting market is maturing and that there is a scope for localized technology. Sites like TopBettingSites.ng are proof that a localized and thoughtful approach by sports betting companies is the need of the hour.
Responsible Gambling Notice: This article is for informational purposes only. All betting involves financial risk and should be done responsibly. We are not liable for any losses incurred. If you have a gambling problem, please seek help.