Olympics champion Tara Davis-Woodhall and her husband Paralympics champion Hunter Woodhall have signed a new deal that sees them join Sha’Carri Richardson on the same stable.
Athletics power couple Tara Davis-Woodhall and her Paralympics champion Hunter Woodhall have signed a new major deal with a leading global brand.
Tara, the Olympics long jump champion, and Hunter, Paralympics champion over 400m T62, have been making waves since their wins in Paris and are now among the leading and most popular athletes in the world.
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That has attracted interest from a number of brands and now, they have joined a roster of athletes signed by leading kit manufacturer Nike.
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Tara and Hunter Woodhall parted ways with Lululemon in February and it has taken them two months to land a major deal, after signing a lucrative contract with Nike, who are now valued at $86 billion as per Forbes.
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That sees the couple join other big track and field names at Nike such as Sha’Carri Richardson, Shelly-Ann Fraser-Pryce and Dina Asher-Smith.
“Nike is more than a sponsor: It’s a partner in creating change for women in sport, turning belief into action through its deep support for athletes, innovative footwear and apparel, and a mission of expanding sport for the next generation,” said Tara as per the Nike website.
“I’m always searching for ways to level up my performance and make a lasting impact on the track and field community, and partnering with Nike will help me push my limits while growing and giving back to the sport I love.”
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Hunter Woodhall, a three-time Paralympian and five-time Paralympic medalist, is thrilled to join fellow Paralympians Tatyana McFadden and Noah Malone on the Nike roster.
“One of the things that immediately attracted me to Nike is a shared mindset rooted in the idea that better is never good enough,” he said.
“At Nike, and in running, there’s a never-ending pursuit of trial, progress and innovation — and I’m inspired by the prospect of what we can create together, both to help me improve my performance and to serve athletes worldwide.”
The Woodhalls will debut as Nike athletes at the upcoming Drake Relays.