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The Kenyan legend led the flag-off of Kenya's elite runners for the Sanlam Cape Town Marathon.
The elite contingent of Kenyan athletes was officially flagged off for the upcoming Sanlam Cape Town Marathon scheduled for Sunday, October 18, during a ceremony held at the Sanlam Tower offices in Nairobi.
The corporate flag-off ceremony was presided over by an icon of Kenyan long-distance running, Dr Paul Tergat, founder of the SOYA Awards and a member of the International Olympic Committee (IOC).
The event focused squarely on the athletes, who stood united in their sponsored kit, ready to take on the challenge.
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Beyond the competition, the sponsor, listed non-banking financial services firm Sanlam Kenya Plc (NSE: SLAM), reiterated its deep commitment to the athletes, focusing not just on sponsorship but on nurturing long-term financial stability.
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The team flagged off features some of Kenya’s most promising long-distance runners, all accomplished athletes with impressive international records and strong podium potential.
The squad includes Lilian Jepkorir Chebii, Vincent Kipyegon Ronoh, Josephat Kipkoech, Edwin Kiptoo, Fridah Chepkite Lodepa, Flomena Chepkiach Ngurasia, Godfrey Musanga and Japhet Kiptoo Kiplagat.
These athletes are heading to compete in a race that is now the ultimate stage for long-distance runners, joining iconic majors previously held in cities like Boston, London, and New York.
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The winning athletes stand a chance to secure a substantial $40,000 prize money, underscoring Sanlam's broader ambition to create transformative opportunities and elevate Africa’s visibility on the global athletics ecosystem.
Sanlam has fully sponsored the athletes, covering everything from logistics to promotional activities designed to highlight Africa’s excellence to the world.
Sanlam’s Financial Literacy Initiative
Sanlam Kenya Group CEO Dr Nyamemba Tumbo also announced a significant enhancement to their partnership with the athletes, the provision of tailor-made financial literacy training modules.
Recognising the short and intensive nature of an athlete's career, this initiative is designed to create lasting financial security.
Dr Tumbo stated, “At Sanlam Kenya, we are partnering with our sportspersons in more ways than one. Beyond our corporate sponsorships, we are also exploring the modalities of delivering tailor-made financial literacy lessons for the athletes.”
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He emphasised the long-term goal: “By delivering such financial literacy lessons, we shall be actively working to empower them to be financially confident, secure and prosperous now and in their post-active competition and retirement days.”
The firm will collaborate with local sports development stakeholders in the delivery of these modules.
With the full backing of Sanlam Kenya and the support of the nation, this elite contingent is now doubly empowered and ready to chase gold on the world's newest major marathon course while building a secure financial future off the track.