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With AFCON 2025 matches gathering pace, TECNO has brought ELLA AI Coach to Kenyan fans, making football smarter and everyday life easier.
As the 2025 Africa Cup of Nations continues in Morocco, one of the leading mobile phone brands in the world is also giving fans a different kind of experience at the tournament.
TECNO, the official global partner of AFCON 2025 and the 2027 edition, which will be hosted by Kenya, Uganda and Tanzania, has walked with fans throughout the tournament, starting with a significant impact at the official opening night on December 21.
On this grand occasion, TECNO was not only celebrated as the official mobile phone partner, with the TECNO Spark Slim taking centre stage, but also as a key driver of innovation and cultural engagement.
TECNO brought over 400 delegates from across Africa, including businessmen and women, media personalities, influencers, content creators, and representatives from major organisations and corporations. This diverse delegation highlighted the unity and collaborative spirit of Africa, showcasing the continent’s growing influence and engagement with AFCON.
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After the opening night, TECNO hosted a grand Gala Dinner at the TECNO Glory Night, where they celebrated the remarkable contributions of influencers in shaping Africa’s digital landscape. The event underscored TECNO’s commitment to fostering creativity and innovation across the continent.
Match Decoder A Game Changer for Fans
In addition to this celebration, TECNO showcased the significant advancements in their AI technology. The beloved Ella AI, already known for assisting with daily tasks, work, and homework, has been reimagined as “Ella the Coach” for AFCON.
This new identity means Ella AI can now help decode match strategies, provide daily updates, assist with stats, and even offer insights and analysis, bringing a new level of engagement and excitement to the AFCON experience.
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ELLA AI analyses team formations, past performance, and match dynamics to provide intelligent insights into upcoming games. For Kenyan fans who enjoy debating tactics, line-ups, and likely outcomes, Match Decoder adds informed context to football conversations at home, in matatus, offices, and watch parties.
With these innovations and a strong presence at AFCON 2025, TECNO continues to lead in blending cutting-edge technology with the vibrant spirit of African football and culture.