World Athletics President Seb Coe's riot act to conniving drug cheats at upcoming Paris Olympic games

World Athletics President Seb Coe's riot act to conniving drug cheats at upcoming Paris Olympic games

Abigael Wafula 17:00 - 30.05.2024

World Athletics President Seb Coe has warned conniving drug cheats ahead of upcoming Olympic Games.

World Athletics President Sebastian Coe has warned drug cheats ahead of the Paris 2024 Olympic Games, promising to teach them a lesson.

Speaking to the Telegraph at the Hay Festival, Coe is aware that there would certainly be drug cheats at the Olympics but sternly warned them.

Coe spoke of the technological advances that have been made and they certainly make it easy for the Athletics Integrity Unit to notice drug cheats, but noted that some athletes were unbothered by the move.

“The honest answer to that is no, sadly. They will be cleaner, I hope, than the previous Games… But I have to be realistic about it.

“I think it is a much safer landscape than it used to be; there are things we’re doing that we didn’t do before, because of technology.

“But human nature tells me there will always be a few who, even with the right education programmes and tough deterrents, are going to make that risk/reward decision and step outside the moral boundaries.”

The Briton warned athletes, noting that there is a lot of technology at the moment and all the athletes who have cheated before will be caught too.

Meanwhile, the former athlete also touched on the ethics of Coca-Cola being an official Olympic partner, a move that had received a lot of criticism from health campaigners in recent years.

“Technology is improving. Things that we are now able to test for – if you’re watching championships now you will see us redesignating medals from six or seven years ago.

“No athlete who thinks they’ve got away with it on one occasion can sleep easily, because we have the systems to go back and test things we may not even know at this moment.

“I’m not an apologist for Coca-Cola but they have been with the Olympics since 1928. If you were coming fresh to the table now, maybe that wouldn’t be a brand that was automatically there.

“There are some brands that you look at and think it’s a bit odd that they are associated with sport, which is supposed to be about health and longevity,” he added.