Shelly-Ann Fraser-Pryce to bring the heart of Jamaica to New York in a special homecoming

Jamaican sprint legend Shelly-Ann Fraser-Pryce will be making a special appearance at VP Records’ flagship store in Queens, NY, on Friday night.

The event, organized in collaboration with New York Caribbean media powerhouse Irie Jam Radio, offers fans a unique opportunity to meet the eight-time Olympic medallist and celebrate the launch of her clean beauty hair care line, AFIMI.

Starting at 4 p.m.(12am EAT), the event will feature a live broadcast on a Jamaican radio, allowing Fraser-Pryce to connect with the vibrant Caribbean community in New York. 

Attendees will also get an exclusive introduction to AFIMI: The Essence of Jamaica, a luxurious hair care line infused with natural Caribbean botanicals, crafted to nourish and celebrate all hair types.

“Shelly-Ann Fraser-Pryce represents the best of what the Caribbean has to offer, and we’re excited to have her at VP Records,” said Chris Chin, CEO of VP Records as per Jamaican Gleaner.

 “Her story and the launch of AFIMI reflect the strength and creativity of our culture, and we’re proud to host this event in the heart of the community.”

The event highlights Fraser-Pryce’s evolution beyond the track, showcasing her entrepreneurial spirit and commitment to empowering women through self-care. 

VP Records, a cornerstone of Caribbean music and culture, provides the perfect setting for this gathering, allowing fans to not only celebrate her athletic achievements but also embrace the essence of her new brand.

“I’m excited to be in Queens, where the Caribbean community is so strong and vibrant,” Shelly-Ann Fraser-Pryce shared.

“This meet and greet is more than just an event ... it’s a chance to connect, share stories, and celebrate our culture together. AFIMI is rooted in the essence of Jamaica, and I can’t wait to share it with everyone.”

Fraser-Pryce has continuously used her platform to uplift and inspire. 

Her journey from humble beginnings to becoming one of the greatest sprinters in history resonates deeply with many in the Caribbean diaspora.