Safari Rally: Why 2026 Edition Could Make or Break Kenya’s Hosting Rights of WRC Event

As the dust settles on this year's Safari Rally, uncertainty looms over the event's future in the World Rally Championship (WRC) calendar, with its current contract set to expire after the 2026 edition.

Since its celebrated return to the WRC circuit in 2021 after a 19-year absence, the Safari Rally has re-established itself as a fan favourite and a formidable challenge for drivers.

The punishing stages around Naivasha have consistently drawn massive crowds, providing a significant boost to local tourism and the economy.

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For the competitors, the rally is a unique test of endurance and skill, widely regarded as the most demanding event on the WRC schedule—a challenge they both dread and relish.

With the initial six-year agreement approaching its conclusion, the Kenyan government is preparing for crucial discussions with the WRC Promoter to secure the rally's future. President William Ruto is expected to meet with the WRC team to express the nation's strong desire to extend the partnership.

While a final decision is not anticipated immediately, talks are expected to focus on key areas, including the integration of more private sector investment. After predominantly funding the event for the past five years, the government has begun to welcome private sponsorship, a model both parties are keen to expand upon.

Beyond the financial aspects, a critical point of discussion will be the rally's suitability for modern WRC cars. The notoriously rugged Naivasha terrain has always been a defining feature, but the high number of mechanical failures and retirements in this year's event has prompted strong reactions from top drivers.

Concerns have been raised about the extreme conditions, with some competitors questioning whether the event pushes the limits of current rally technology too far. Last year's winner, Elfyn Evans, was among those who voiced their opinions on the matter.

"It’s an absolute joke," Evans stated as quoted by Citizen Digital. "They put all these things at the finish to stop us from cutting after the recce, and now the stones are everywhere. I just went for the line and got a double puncture. It’s ridiculous and completely out of order."

Meanwhile, WRC event director Simon Larkin has indicated that while discussions are underway with other African nations to potentially add a second event on the continent, no new rally would be ready to join the calendar by 2027, placing further emphasis on the negotiations with Kenya.