Sydney McLaughlin-Levrone: Inside Her Sponsorship Deal & Salary Details With New Balance

Olympic 400m hurdles champion Sydney McLaughlin-Levrone has had an outstanding career so far despite being only 25.

The American set a world record time of 50.37 seconds at the 2024 Paris Olympics, breaking her own old world record of 50.65 seconds. 

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She is the first track athlete to break four world records in the same event; setting four world records during 13 months, and  was the first woman to break the 52-second (June 2021) and 51-second (July 2022) barriers in the 400 m hurdles.

All these achievements prompted investors and sponsor to seek for partnerships with the track star, and New Balance was preferred.

Before the financial benefits about partnership with New Balance were revealed, McLaughlin-Levrone opened up about why she opted to strike a deal with the company telling Essentially Sports.

“New Balance has a long-standing history as an excellent running company and they are the perfect partner for me. I’m thrilled to join the Team New Balance family, a brand that not only shares the same values and principles that are important to me but also supports its athletes on and off the track.”

McLaughlin-Levrone reportedly signed a deal worth $1.5 million with New Balance yearly.

McLaughlin-Levrone has already made a name for herself as one of the best sprinters of all time in the 400-meter hurdles. Her earnings got a major boost after signing with Michael Johnson's Grand Slam Track event.

In Michael Johnson’s brainchild, the Grand Slam Track Series in Kingston, Sydney McLaughlin-Levrone won the long hurdles championship. She won the 400m, finishing the distance in 50.32 seconds, and it helped Sydney McLaughlin-Levrone earn $100,000 as a gold medalist. 

While prize money from individual events like these adds to an athlete’s earnings, long-term financial success often comes from deals, endorsements, and sponsorships. 

The American hurdler Sydney McLaughlin won the NCAA outdoor 400m hurdles title in 2018 and set a world junior record in the 400m indoors with a clocking time of 50.36. 

And if that wasn’t enough, in 2018 itself, Sydney’s performance of 52.75, the fastest time in the world, set the World Junior and NCAA records for the intermediate hurdles event.