Tara Davis-Woodhall Echoes Noah Lyles Plea

Track and field star Tara Davis-Woodhal who recently signed with Nike alongside her husband, Hunter Woodhall, has publicly requested the creation of a "Jumpwoman" line of merchandise.

The couple, formerly Lululemon ambassadors, joined Nike in April 2025.

In a recent interview, Davis-Woodhall expressed her desire for Nike to develop apparel and footwear featuring a female counterpart to the iconic Jumpman logo.

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Speaking with content creator Tiara Williams, Davis-Woodhall highlighted her excitement about partnering with Nike.

When discussing the Jumpwoman concept, she directly addressed the brand.

"What are you going to do with that? What are you going to do with some merch?" she asked as quoted by Essentially Sports.

She then made her request clear, stating, "Maybe Nike, Jump Woman instead of Jump Man. Jump Woman."

While some Jumpwoman apparel currently exists, Davis-Woodhall's call seems aimed at expanding the line, particularly into footwear, similar to the extensive Air Jordan range.

Her request mirrors a similar, ongoing campaign by fellow track and field athlete Noah Lyles for a signature shoe.

Lyles has been vocal about his desire for a signature line, expressing frustration with Adidas, his sponsor at the time, for prioritizing other athletes.

He pointed to the brand's launch of a signature shoe for NBA player Anthony Edwards in 2023 as an example of this perceived oversight.

Lyles questioned Adidas' decision, telling TIME magazine, "You want to invite me to [an event for] a man who has not even been to an NBA Finals? In a sport that you don’t even care about? And you’re giving him a shoe?"

He later clarified that his absence from the event was due to a scheduling conflict, not disrespect towards Edwards.

However, his desire for a signature shoe remained. Following his 100-meter victory at the 2024 Paris Olympics, he reiterated his demand, stating, "I want my own shoe. I want my own trainer. I’m dead serious."

Lyles argued that track and field athletes deserve signature shoes given their achievements and the notoriety they bring to the sport.

Despite signing a lucrative extension with Adidas in February 2025, he has yet to receive his own line.

He continues to express his frustration with the brand's reluctance to even discuss the possibility.

Davis-Woodhall's recent comments add another voice to the growing chorus of track and field athletes seeking greater recognition and branding opportunities from their sponsors.