CAF reveals significant revenues generated from hugely successful AFCON 2023

The Confederation of African Football (CAF) has reported a significant increase in revenue generated from the successful 2023 Africa Cup of Nations.

CAF was lauded for putting up a great tournament in the Ivory Coast and now the numbers back those sentiments with a significant increase in every aspect of the tournament.

The continental governing body posted a 21 per cent increase in commercial revenue from the tournament which were projected to have hit $75 million (Ksh10 billion) while ticketing revenue jumped 81 per cent.

This was largely boosted by the increase in sponsors with the 2023 tournament attracting 17, up from 10 that supported the 2021 edition staged in Cameroon two years ago.

As part of the increased revenue from the tournament, Ivory Coast walked away with a winner’s prize of $7 million (Ksh941 million), a 40 per cent increase from the 2021 edition, while Nigeria were awarded $4 million (Ksh538 million) for their second place.

Each of the four semi-finalists went home with $2.5 million (Ksh336 million) while the quarter-finalists were awarded $1.3 million (Ksh174 million) each, a significant increase from the last tournament.

Meanwhile, CAF was also able to break into new markets with a record number of viewership that hit 2.2 billion views on all digital platforms.

TV revenues increased 33 per cent with 110 broadcast partners from 68 in the 2021 tournament as well as the huge engagements on social media that hit 2.1 billion impressions.

AFCON matches were aired in 171 countries with partner broadcasters including New World TV, MultiChoice, Canal+, beIN Sport, BBC, and UK’s Sky, as well as 41 Free To Air broadcasters with Brazil, India, Italy, and Russia among the new markets CAF was able to reach.

Over 1.2 million people also attended the tournament with the CAF website receiving eight million page views, 2.6 million of which were new visitors.

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